Marketing is really simple, Marketers are complicated, and occasionally complicating.
I’ve been involved in Marketing for 4 decades of my life and the more I think about Marketing the simpler it appears to me.
For the uninitiated, marketing attracts a lot of loquacious intelligent and impressive people who complicate the obvious ( my favourite example is Lovemarks, see here for a debunking of this).… Read more
The last couple of weeks I’ve written about hiring inside organisations, and having hired the internal candidate how can we make the internal hire a success?
We’ve all had a great employee, who does good work, and has told you that they are ready for more responsibility. Three months after promoting them to manager you regret the decision.
Thinking back, the hardest period in my working life was the first three months after moving to a new company to manage a team. … Read more
In my previous company, I perceived it was easier to be hired if you weren’t an internal candidate and I’ve written about this recently.
You may be surprised to hear this, but we knew almost everything about internal candidates, and typically just their failures and mistakes tended to surface in the discussions. External candidates were all upside; internal candidates had upside potential but their downsides were all to visible.… Read more