Create more creative slogans

I’ve spent a good part of my business life trying to get fickle consumers to remember the brands I work for.

We work within organisations to hone strategy and to create a great brief for our creative agencies to come up with fantastic advertising to persuade consumers and then align the commercial activities to create a great experience for our consumers.… Read more

7 things to do immediately before your big speech

As you await your introduction to make that key note address many things may come into your mind. Typically you may second guess yourself and seek to change the thrust of your ideas, or maybe a headline in the mornings paper strikes you as apt and you look for a way to work it into your talk. You may feel nervous, start sweating.… Read more

Lazy creativity

Being creative certainly isn’t easy, but i think you should stretch yourself when promoting great brands and the easy way out shouldn’t be the first call.

So what’s all this about?

Its Singapore’s national day in August and brands seek to associate themselves with this great national occasion.

Everyone knows a Tiger is more than a Singapore icon, and so Tigers new ads perplex  me.  … Read more

When SOPs kill

Most companies and all Government agencies aid smooth and efficient management by using SOPs (standard operating procedures). Along the lines of: If this happens do that. This enables consistency of action and underpins high quality control.

SOPs can be great, can be life savers… But there are times when SOPs could kill your company.

Singapore’s National library is in the middle of a controversy fueled I think by perfectly good SOPs.… Read more

Indonesian Election update

The Guardian reports; Voting in Indonesia’s presidential election has finished with both sides claiming  an early victory and a messy couple of weeks in the offing.

Indo vote 10 July

• Quick counts – sample polls counted to give an indication of the overall result – suggested that former Jakarta governor Joko “Jokowi” Widodo, the favourite going into the election, had triumphedJokowi told supporters that he had scored a victory.… Read more