How to trigger positive behaviour

We’ve all seen those signs in hotel rooms encouraging us to reuse our towels.

towel trigger

Here’s one from the Marriott.

The cynic in me thinks, of course it would save the hotel time, and money if I reuse my towel. But fundamentally reusing towels does provide a strong benefit to the environment potentially saving 273,000 litres of water, 6200 litres of oil, and preventing nearly 200 litres of detergent from being released into the environment per hotel, per year in just the USA.… Read more

How to effectively influence behaviour

So, do you take the stairs or escalator?

Rushed for time, or wanting to lose weight to be more accepted by friends?

Does painting the stairs like a piano trigger a different behaviour?

fly in bowl

Painting a simple fly in a urinal reduces “spillage” by 80%… good behaviour can be triggered easily.

Whether you are a new General Manager finding ways to get your team to improve performance, or a brand manager seeking ways for customers to adopt your product, we are all in the behaviour influencing game.… Read more

How do I create a new strategy

One challenge new GMs will we face is how to build a strategy or reposition a business with a new strategy. Let me tell you a story.  I was in San Francisco with some customers, flying to Las Vegas, booked on Southwest Airlines.  As usual we milled around the departure gate, like you did then, waiting to board, having never flown Southwest.  … Read more