Earlier this year, private intelligence firm Strategic Forecasting, or Stratfor (www.stratfor.com) , recently published its Decade Forecast in which it projects the next 10 years of global political and economic developments.
While international analysts often try their hand at predicting the major events of the coming year, Stratfor believes that it’s identified the major trends of the next 10.
A new GM must focus on customers and growing and strengthening their business. One critical means to do this, is by focusing on customer experience and understanding how a customer experiences the business he runs, and in so doing generate insights to use to build a stronger business.
Over the past month I’ve been focusing on changing consumer behaviour, I started with a general model by B J Fogg on the fundamentals of behaviour change- motivation, ability, and trigger.
Its a great model- easy to understand and through some worked examples easy to use in your business, easy to use to simplify what you do, easy to diagnose problems in your business and easy to communicate.… Read more