I’m currently researching disruptive innovation and how managers can understand and use this approach to decode potential futures of their business within ever-changing and competitive industries.
The reason I’m posting this, in addition to trying to get my thoughts straight, is that the idea of disruption is widespread in industries now, and many companies claim to be disruptive.
I’d like to discuss how you can tell dangerously disruptive innovation, from normal positive innovation and how you can insulate yourself against being disrupted. … Read more
Anyone involved in businesses that are consumer focused whether you are running the business or in marketing, trade marketing, shopper marketing or sales; whether you work for a retailer or a supplier; one thing is true. If you don’t “win” with shoppers, you don’t win.
Award winning marketing campaigns count for nothing if the shopper doesn’t buy.
But what does winning mean in the consumer business.… Read more
For the past several weeks I’ve been detailing a series of mental models of decision-making, examples of short cuts to enable us to manage better. Thinking more about these mental models, I thought further to realise that in our business lives, we are challenged by four BIG issues;
- We don’t see everything; because there’s just too much data. Some of the information we filter out is actually useful and important.
… Read more
So i was thinking, each of these tools and models has a use, and typically one understands the model and then applies the model in their work.
But as I’m assisting people learn new techniques and models I typically ask them to consider 5 further questions about what they are doing.
This is the second answer to my 5 most important questions session.… Read more
I hope you now understand that mental models and mental tools are more than just a model of the brain, they are valuable adjuncts to how you are able to work. In todays last session, lets cover more general mental models that could be of use.
I recently came across Charlie Munger’s 1995 speech, The Psychology of Human Misjudgment, which introduced me to an explanation of what I’d been doing all my business life – using the power of applying mental tools from a wide array of disciplines and applying these to the business questions I had.… Read more