Why demonstrating B2B business value doesn’t work anymore?

Business to Business (B2B) buying typically is a pretty logical process, right.

Buyers want to just assess the facts and figures to show they have a great deal- they want to identify those businesses with the best “business value” to them and then do a deal.

Following on from this, the research is clear, Buyers who see a supplier’s business value to their own business are four times more likely to consider that brand in the future.… Read more

How to start your strategy with “WHY”

Today is my session at SMUs Future Ready Forum where I talk about how to integrated the new digital environment into your strategy. I set out the case last week.

for the last three years, I’ve been helping companies think through and communicate strategy and it still amazes me that many companies have no clear idea  WHY they should succeed.  They have strategies, sure, and capabilities, and know where they are competing, but have no heart to their businesses, no reason WHY.Read more

Which parts of your Job will you share with a Robot?

Last week, I looked at why jobs are being robotised and thought about how we would fare.

This week, after doing some research i’ll identify what styles of work is most easy for robotics and where we should be focussing our attention to remain in gainful employ.

While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail.… Read more