Don’t hammer your audience; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.

So, we may not need to say it; but we will anyway… Don’t hammer the audience.

If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you.  Our attention precious; don’t abuse the privilege of having it occasionally.Read more

You can’t spread the word, your users must; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it; you will not succeed.

And in this hyper competitive world doused in piles and piles of mediocre communication… You can’t spread the word; your users must.

Advertising is crippled; as is using the press for PR.

Using these traditional methods can cause a limited amount of awareness amongst your target market if you have millions to spend but people today are turning off to mediocre ads, never mind watching ad-free HBO and Netflix, or employing ad-blockers on their web browsers. Read more

You don’t get multiple bites at the cherry; managing customer attention

Attention is the number one commodity in today’s world. Unless you can get it, you cannot build your business.  Your customers attention is about as big as a cherry, and …

You don’t get multiple bites at a cherry.  It’s an all or nothing fruit.

Since your customer’s attention is scarce and stretched, if someone checks you or your product out and is not immediately sold or immediately starts engaging closely with your offer, chances are they will never check it out again.Read more

Make buying simple and easy

While its easy to say this, and in an increasingly complicated world, challenging to say the least, making your customers buying experience easier is a critical means to grow.

What’s at the heart of this? Simple, become the easiest partner to do business with. Make the customer experience easy, frictionless, and anticipative. Eradicate all reasons for customers to choose other companies to do business with.… Read more