What’s the celery test?

It’s called the celery test, and it was described (memorably, if poorly) by Simon Sinek.

The analogy is this ;  you go to a dinner party and someone says to you, “You know what you need in your business? Oreo cookies. If you’re not implementing Oreo cookies in your business, I’m telling you, you’re leaving money on the table.  The next person you meet tells you: “Rice milk.… Read more

How to start your strategy with “WHY”

Today is my session at SMUs Future Ready Forum where I talk about how to integrated the new digital environment into your strategy. I set out the case last week.

for the last three years, I’ve been helping companies think through and communicate strategy and it still amazes me that many companies have no clear idea  WHY they should succeed.  They have strategies, sure, and capabilities, and know where they are competing, but have no heart to their businesses, no reason WHY.Read more

Which parts of your Job will you share with a Robot?

Last week, I looked at why jobs are being robotised and thought about how we would fare.

This week, after doing some research i’ll identify what styles of work is most easy for robotics and where we should be focussing our attention to remain in gainful employ.

While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail.… Read more

Skills or no skills; we could all be Low-skills

In the last few years or so, I’ve observed that the mainstream media tends to call any kind of job where you use your hands low-skilled.

To be honest with you, that’s clearly untrue: car mechanics are highly skilled, as are electricians, or plumbers.

But in the eyes of the media, its academics and white-collar professionals that are high-skilled, and anyone working with their hands low-skilled.  … Read more

The momentary joy of pushing buttons


Most products and services, almost everything we buy and use, has but one job—to make us feel better.

The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to improve our mood, our situation.

We can prove this- research documents the real impact of the placebo effect in medicine. But can we extend this to our everyday lives… are we made happier through the placebo effect in our lives?… Read more