Understanding resistance to influence others

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation.

Other corporate roles, such as in finance, in marketing in HR in communications, are built primarily around the ability to influence others without direct responsibility.… Read more

To influence, take people on a journey.

I’m working more and more on assisting companies improve their skills of persuasion, inside their organisations.

This is definitely a key skill relevant to leaders at all levels. the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation- is more and more sought after. … Read more

How do you know you’re winning with all this hype; managing customer attention.

Attention Is the number one commodity everyone desires in today’s marketing world. Unless you can get it, you cannot succeed.

Do you find, that you rarely feel like you’re winning? But whats winning and what’s just hype?

With everybody clamouring for attention, with all the promoted posts on Facebook or linkedIn,  and traditional news outlets swamped with fake news and political agendas, you oftentimes don’t know whether you’re winning or losing.… Read more

Respect your audience; managing customers attention

Attention is the number one commodity in today’s world. Unless you can get it, you cannot succeed.

Here i believe we need to discuss how we should respect our audience.

We all know that you’ve got no time and your customer audience don’t either. We’re all overwhelmed with too many things that need doing in too little time.

It’s a privilege to get someone’s attention, you’re not entitled to it.… Read more