What’s the very best question you can ask your customers?

Why do businesses fail?

Sometimes it’s bad management or poor execution, but more often it’s a simple inability to create a product that people actually want to buy.

And how do you know what people want to buy? You ask them.

Getting customer feedback sounds simple enough, but in practice, getting useful quality feedback from customers can be challenging. I was asked in a recent session I was leading about how to assess customer assessment of  their companies performance.… Read more

Enhancing your customer experiences

The foundation of pretty much any business is gaining and keeping customers.

What do I mean by a customer decision journey?  This is the process your customers firstly select your business to consider buying from, then evaluate your business, and finally buy your product of service, but it also encompasses their experiences post purchase and into buying or using again building a positive performance loop.… Read more

Don’t hammer your audience; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.

So, we may not need to say it; but we will anyway… Don’t hammer the audience.

If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you.  Our attention precious; don’t abuse the privilege of having it occasionally.Read more

You can’t spread the word, your users must; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it; you will not succeed.

And in this hyper competitive world doused in piles and piles of mediocre communication… You can’t spread the word; your users must.

Advertising is crippled; as is using the press for PR.

Using these traditional methods can cause a limited amount of awareness amongst your target market if you have millions to spend but people today are turning off to mediocre ads, never mind watching ad-free HBO and Netflix, or employing ad-blockers on their web browsers. Read more