A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation.
Other corporate roles, such as in finance, in marketing in HR in communications, are built primarily around the ability to influence others without direct responsibility.… Read more
I’m working more and more on assisting companies improve their skills of persuasion, inside their organisations.
This is definitely a key skill relevant to leaders at all levels. the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation- is more and more sought after. … Read more
When reading a piece of business writing- whether it’s a proposal, a report, or a simple email- are you turned off by people who have invested more energy trying to sound smart than in trying to be smart?
Ideally, I’d like to read these where I don’t notice the author or the writing at all. The best writing is so transparent that it doesn’t obscure the underlying message.… Read more
Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.
So, we may not need to say it; but we will anyway… Don’t hammer the audience.
If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you. Our attention precious; don’t abuse the privilege of having it occasionally.… Read more
While its easy to say this, and in an increasingly complicated world, challenging to say the least, making your customers buying experience easier is a critical means to grow.
What’s at the heart of this? Simple, become the easiest partner to do business with. Make the customer experience easy, frictionless, and anticipative. Eradicate all reasons for customers to choose other companies to do business with.… Read more