Attention Is the number one commodity everyone desires in today’s marketing world. Unless you can get it, you cannot succeed.
Do you find, that you rarely feel like you’re winning? But whats winning and what’s just hype?
With everybody clamouring for attention, with all the promoted posts on Facebook or linkedIn, and traditional news outlets swamped with fake news and political agendas, you oftentimes don’t know whether you’re winning or losing. Which is why today it’s about stamina and follow-through and not just about grabbing attention.
Business is not about one time hype and buy, and selling out with a billion dollars to a lucky VC but successful businesses build a continued relationship with their customers, who then become their most valued marketing resource.
And if your customers realise there’s no substance in what you offer, people move on.
So you’ve got to polish your product and create new ones and stay in the game, constantly tweaking what you’ve got and trying new things, and if you’re getting more attention you know you’re on the right track, if not, back to the drawing board.