Emotional appeals not just facts influence more

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others seek to follow you and act willingly —as opposed to complying with your orders because of the “authority” you hold from the organisation.  We discussed this last week as we reviewed how we could build personal credibility and encourage others to influence change positively through letting others talk.… Read more

Understanding resistance to influence others

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow you and act willingly —as opposed to complying because of the “authority” you hold from the organisation.

Other corporate roles, such as in finance, in marketing in HR in communications, are built primarily around the ability to influence others without direct responsibility.… Read more

Add some feeling into your reports

When reading a piece of business writing- whether it’s a proposal, a report, or a simple email- are you turned off by people who have invested more energy trying to sound smart than in trying to be smart?

Ideally, I’d like to read these where I don’t notice the author or the writing at all. The best writing is so transparent that it doesn’t obscure the underlying message.… Read more

Don’t hammer your audience; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.

So, we may not need to say it; but we will anyway… Don’t hammer the audience.

If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you.  Our attention precious; don’t abuse the privilege of having it occasionally.Read more