To start a new year, I’d like to look again at what I believe is the most important thing in business… doing the right things right.
And on the first day of January, I’d like to focus your attention on HOW to do the thing right…
I run a strategy day for SMU for various corporate clients… in the morning we discuss what we need to do… the “what” of strategy development.… Read more
You have a great idea, wither its for your business or a new start up, and you are dying to make a pitch of the idea to the “powers above”. You finally are in a lift with one of the people who can make your project work, BUT you don’t have the time nor permission for the full blown pitch. What do you do?… Read more
As a practitioner, manager, and board director, and as a widely read observer, i can say clearly that Companies which create exceptional customer experiences can set themselves apart from their competitors and produce significantly better business results.
The practice of mapping the journey of our customers, is well established, but typically these elements have been treated distinctly- a piece of point of sale, a price, a sponsorship, and while there is typically oversight from a brand perspective to ensure there is fit with the brand, there is often little co-ordination from a customers perspective to ensure these touch points align to create a co-ordinated and self-reinforcing customer journey,
thats why I’d like to discuss moving from discussing elements of a marketing plan to the overall perception of the plan from a customers perspective.… Read more
Since the Federal reserve and just about every Western country tried to reflate us out of the 2008 depression, there have been many people crying INFLATION.
Inflation creates a specifically strong reaction amongst many (older) people who’s parents or grandparents were ravaged by inflation during the middle of the 20th century or who bore the brunt of inflation in the 1970s. … Read more
Energy stocks jumped after the November US election because investors thought new management in Washington would be their ticket to higher pricing. But lets take a look at things from a more detailed perspective?
On the surface, with President Trump promising to reduce the Oil and Gas industry’s regulatory burden and open more federal land and offshore areas to drilling it was clear things would get better. … Read more