Respect your audience; managing customers attention

Attention is the number one commodity in today’s world. Unless you can get it, you cannot succeed.

Here i believe we need to discuss how we should respect our audience.

We all know that you’ve got no time and your customer audience don’t either. We’re all overwhelmed with too many things that need doing in too little time.

It’s a privilege to get someone’s attention, you’re not entitled to it.… Read more

Overnight success is history; managing your customers attention

Attention Is the most valued commodity in today’s world. Unless you can get it, you cannot succeed on a world stage.

But, in todays media environment becoming an Overnight success is very probably history.  Sure you could become an overnight sensation, through a tweet or a pic, but being a sensation isn’t the same as being a success. 

In the 80s and 90s TV channel MTV blasted acts to the moon and resonated around the world. Read more

You don’t get multiple bites at the cherry; managing customer attention

Attention is the number one commodity in today’s world. Unless you can get it, you cannot build your business.  Your customers attention is about as big as a cherry, and …

You don’t get multiple bites at a cherry.  It’s an all or nothing fruit.

Since your customer’s attention is scarce and stretched, if someone checks you or your product out and is not immediately sold or immediately starts engaging closely with your offer, chances are they will never check it out again.Read more

Redefine customer value

While last week, we sought to increase customer value, lets look at ways in which we can redefine customer value. What are the ways we can grow by rethinking the jobs customers are trying to accomplish and use this to create new value, then enhancing their current value, or increasing their ability to derive value from your offerings.

An important frontier in B2B sales is redefining what we consider to be customer value itself.… Read more

What a CEO needs to know about customers- from touch points to journeys

As a practitioner, manager, and board director, and as a widely read observer, i can say clearly that Companies which create exceptional customer experiences can set themselves apart from their competitors and produce significantly better business results.

The practice of mapping the journey of our customers, is well established, but typically these elements have been treated distinctly- a piece of point of sale, a price, a sponsorship, and while there is typically oversight from a brand perspective to ensure there is fit with the brand, there is often little co-ordination from a customers perspective to ensure these touch points align to create a co-ordinated and self-reinforcing customer journey,

thats why I’d like to discuss moving from discussing elements of a marketing plan to the overall perception of the plan from a customers perspective.… Read more