How to make messages stick

So which of these two messages is the more effective?

Or

both are correct but only the second … that a bag of popcorn has as much fat as three heavy meals … will remain in our minds and influence us long term.

Why?

I recently re-read a great book by brothers Chip & Dan Heath called “Made to Stick” about how we can make our messages and ideas stick into people’s minds.… Read more