What’s the very best question you can ask your customers?

Why do businesses fail?

Sometimes it’s bad management or poor execution, but more often it’s a simple inability to create a product that people actually want to buy.

And how do you know what people want to buy? You ask them.

Getting customer feedback sounds simple enough, but in practice, getting useful quality feedback from customers can be challenging. I was asked in a recent session I was leading about how to assess customer assessment of  their companies performance.… Read more

Get ‘in market’ – you need to get in market

Anyone involved in businesses that are consumer focused whether you are running the business or in marketing, trade marketing, shopper marketing or sales; whether you work for a retailer or a supplier; one thing is true. If you don’t “win” with shoppers, you don’t win.

Award winning marketing campaigns count for nothing if the shopper doesn’t buy.

But what does winning mean in the consumer business.… Read more

10 starter tips for Managing from the Middle

At the end of the first day I became a “middle manager” i cried myself to sleep. The job certainly wasn’t what i had thought
it would be; i felt like a rather compressed sponge, absorbing pressure from above and demands from below. I had no idea what the
job of a manager was. I didn’t even know how to get things done, or even what things to do, first!… Read more