Who says you’re big? Managing customers attention

Attention Is the number one business commodity in today’s world. Unless you can get it, you cannot succeed in a challenging world.

Who says you’re big and important? Says who?.

Forget the awards shows. At the Oscars, the pictures they were honouring all had mediocre attendance at best. We know the media is a tool of the companies who pay them. Other than politics and wars, where newspapers have full time reporters, the rest of what comes over the media as news it appears is really just glorified press releases. So you read about something and then it has no traction thereafter. Why, because it’s not that interesting or insightful and there is no base to sustain it and the press is not that powerful anymore.

In the past we had what we thought were accurate metrics, but what about now? We have gross revenues for movies. There’s ratings in television, but now the best shows aren’t rated (on Hulu or  Netflix or HBO). And we’ve got streaming in music all outside the metrics of business. All these quantifications are relevant, But how can you quantify the success of the musical “Hamilton,” which for over a year played in only one theatre in New York, and has had no Top Forty music success, but is referenced at the Oscars, sung along to by the great and good… “Hamilton” has yet to peak and unlike so much other art it crosses ethnic and political boundaries, it’s one of the few things that appeals to all. 

We all have our own internal assessment charts now of whats big and what’s not. We know how to determine whether something is big or small. And we do this by our own gut feeling. We all know the media missed the Trump phenomenon completely, until after the votes were counted.

If you don’t think something is that big, and your connections don’t think its big, despite the press hysteria, it’s probably not.