You don’t get multiple bites at the cherry; managing customer attention

Attention is the number one commodity in today’s world. Unless you can get it, you cannot build your business.  Your customers attention is about as big as a cherry, and …

You don’t get multiple bites at a cherry.  It’s an all or nothing fruit.

Since your customer’s attention is scarce and stretched, if someone checks you or your product out and is not immediately sold or immediately starts engaging closely with your offer, chances are they will never check it out again.

Which is why you should not launch your new business before you are ready to sell and when it comes to a product many companies release first iterations as betas, signaling to the customer they should expect a few rough edges.

If the concept is good, if the utility is reasonable, people will put up with bugs in betas.