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22 June , 201316 November , 2013

5 Killer Questions for Non-Marketers to ask

In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more

5 June , 2013

Bargain with Odd numbers

http://www.yankeepotroast.org/archives/2008/11/brilliant_numbe.html

When negotiating for a salary, most of us reach for a nice, round number like $5,000 a month Or $120,000 a year.

But, by favouring all those zeros, we may be missing an opportunity to get a better deal, according to a new paper from researchers at Columbia Business School. They found that using more precise numbers in an initial request—or anchor, as it is known in psychology parlance—generally results in a higher final settlement.

8 May , 201325 June , 2013

acumen.sg on linked in

We’ve started a group on linked in, devoted to more immediate discussions, and comments on recent articles or news items. The link is

http://www.linkedin.com/groups?mostRecent=&gid=4994482&trk=myg_ugrp_dis&_mSplash=1

Where these posts generate discussion or wide interest they will be expanded here.… Read more

25 April , 20132 May , 2013

What is acumen

Acumen is the ability to make good judgments and quick decisions.

And this is particularly useful in the business domain, displaying “business acumen”.

None of us were born with acumen, and some of us still dont have it, but over thirty years in business i have seen acumen in action and have been known to display it myself.

This site will be my view of acumen, what it is, how to gain it and how to utilise it for your own and your businesses benefit.… Read more