Tag: promotion

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Mentoring; unlocking workplace potential

Mentoring

In an era where GEN Z and Millennial retention is a significant challenge, workplace mentoring has emerged as a guide to both individual careers and organizational paths to success and resilience. The evidence is compelling: when it comes to fostering job satisfaction, career progression, and organizational diversity, the role of mentoring is not just beneficial – it’s transformative. Last week I wrote about external mentoring, here’s some tangible evidence of the benefits of mentoring

The Mentee’s Journey: A Roadmap to Empowerment and Success

For the mentee, the benefits of a seasoned focussed mentor are not just statistically significant – they’re career-defining.… Read more

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Trust others and learn how to be trusted GM2

This is the second post in transitioning to the role of General Manager

When managers move from a functional role, they  lose the shared identity they have had with the people who work with them. Moreover, general managers sometimes have to make decisions that may not seem to be in the best interests of their old departments. To ensure that there continues to be open and honest communication it is essential that the manager demonstrates fairness, openness and genuine respect.… Read more

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Is traditional media failing?

I’ve been preparing for a session at Singapore Management University’s Future Ready Forum, by researching about the digital impact on business.

One critical element of this is the view that with digital media gaining huge traction, it’s fashionable to talk about those bumbling, fumbling traditional media owners. Slow and stupid, so the thinking goes, they are sure to get run over by nimbler, smarter digital upstarts.… Read more

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Should I believe my Customers?

Is market research accurate?

I’ve been spending a little time dispelling some myths about marketing from the work of Prof. Byron Sharp, et al, and as a sideline, I’d like to talk about marketers and market research.

Is market research accurate- well it depends. As business leaders and marketers we spend a large part of our lives listening to customers, and typically the most effective means of doing this is through market research.  … Read more

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How to grow your brands- physical availability

Over the past months I have been describing the background research to marketing’s new research-based paradigm. And last week i described how to grow through increasing mental availability- by creating a compelling expectation in the mind of the consumer.

Now, I’ll describe HOW you can use these insights to grow your brands and your business by winning the in-store battle, the battle for the shoppers basket thus delivering a compelling experience.… Read more