Category: Sales & Marketing

articles regarding sales, marketing, commercial processes, customer and consumer marketing

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Nine benefits of social media focus

I haven’t been posting anything recently on commercial issues as I focus on HR, but a recent post on business insider  based on their original social media research, could be a useful addition to our resources section.

After several decades of engaging with consumers I am a strong advocate of focus, and so this article really resonated. In my current NGO role we (mis-)use twitter, facebook and linkedin– and the team remain confused what style of content links with each contact and with different consumers attentive to each social media channel.… Read more

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4 Tips how to Select Great Sales Training

My first real job was as a salesman, as a pharmaceutical rep., and the training I received from Glaxo has set me on my way to a solid career.

The training was focused, tailored, and enabled us to understand why we needed to do job as a Sales Specialist in certain ways. It provided me with a simple structure for my sales calls as well as provide some default language when i was stuck.  … Read more

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5 Killer Questions for Non-Marketers to ask

In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more

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Four building blocks to Marketing

http://katipiran.wordpress.com/tag/lego-mp3-player/

I believe every person, to a greater or lesser extent, must become a marketer in some sense of the word. They must market themselves to become married or get a job. Some of us are native marketers, natural salesmen, who can assess a situation what you can off it and then communicate clearly and simple how to solve a problem, either through being hired or through using a service.… Read more