What’s the celery test?

It’s called the celery test, and it was described (memorably, if poorly) by Simon Sinek.

The analogy is this ;  you go to a dinner party and someone says to you, “You know what you need in your business? Oreo cookies. If you’re not implementing Oreo cookies in your business, I’m telling you, you’re leaving money on the table.  The next person you meet tells you: “Rice milk.… Read more

Mental tools for Explaining

I don’t think Jack Black ever thought of using any of these tools to help explain things, but YOU should.

While I’ve been developing an SMU course, I recently came across Charlie Munger’s 1995 speech, The Psychology of Human Misjudgment, which introduced me to an explanation of what I’d been doing all my business life – using the power of  applying mental tools from a wide array of disciplines and applying these to the business questions I had.Read more