We hear a lot about digital engagement as a means to enhance our customer service. About how everyone is using digital means to engage with everyone. But Im delighted to know that my gut feel that this trend is overblown, is correct.
The 11th annual Accenture Global Consumer Pulse Survey measured the experiences of 24,489 customers in 33 countries and across 11 industries to assess consumer attitudes toward marketing, sales and customer service practices, primarily focused at digitising customer services.… Read more