Simplify your arguments to influence

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others seek to follow you and act willingly —as opposed to complying with your orders because of the “authority” you hold from the organisation.  We discussed this last week as we reviewed how we could influence more using stories, emption and benefit to convince people.… Read more

How to effectively influence behaviour

So, do you take the stairs or escalator?

Rushed for time, or wanting to lose weight to be more accepted by friends?

Does painting the stairs like a piano trigger a different behaviour?

fly in bowl

Painting a simple fly in a urinal reduces “spillage” by 80%… good behaviour can be triggered easily.

Whether you are a new General Manager finding ways to get your team to improve performance, or a brand manager seeking ways for customers to adopt your product, we are all in the behaviour influencing game.… Read more