applied know how
How you make decisions is a critical part of the make up of a new General Manager, in the sixth part of our series I’ll dicuss bias and how it limits our decision making.
General managers need to be aware of the biases that affect us all and so be vigilant in mitigating their impact – by such means as forming diverse teams, soliciting independent opinions, collecting wide-ranging data, reframing questions and assigning and rotating the role of playing “devil’s advocate”.… Read more
Winning over customers is never easy.
Increasingly, through social psychology is leaking into the commercial process and the modern customer now requires us to acknowledge that many cognitive biases prevent customers from buying. Understanding these psychological factors is critical to success because even the customer is often unaware of them.
In B2B, knowing these issues is especially important because marketing and sales teams must align around them in their communications.… Read more
For the past several weeks I’ve been detailing a series of mental models of decision-making, examples of short cuts to enable us to manage better. Thinking more about these mental models, I thought further to realise that in our business lives, we are challenged by four BIG issues;
In my experience more than 50% of your potential HR problems start with hiring the wrong people into your team. And so if you can become a Hiring Champion your HR issues will magically reduce.
When it comes to hiring, again this is from personal experience, more hiring mistakes are made in the first 3 minutes of a job interview than at any other time.… Read more