To start 2015 I’ll focus on online media for a while to enable both managers and Boards to better understand how-mid-decade- advertising is changing.
This change is led by technology- both hardware and software- and both brand owners and agencies are struggling to keep up. And while there are a few brands and agencies surfing the wave of new media habits, the vast majority of us languish in traditional-media unaware of how fast things are changing.… Read more