As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.
This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me. As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from mere interesting observations or descriptions.… Read more