Systemic Thinking

“A baseball bat and ball costs $1.10, and the baseball bat is $1.00 more than the ball, how much does the ball cost?

Write down your answer… and we’ll get back to your answer shortly.

In our summary series addressing how you can grow your business we settled upon exploding a series of marketing myths, one myth- that consumers take the time and energy to consciously search through options in selecting the best brands or solution to their problems – we’ll address in more depth today.Read more

What are consumer Insights?

As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.

This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me.  As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from  mere interesting observations or descriptions.… Read more