applied know how
To start 2015 I’ll focus on online media for a while to enable both managers and Boards to better understand how-mid-decade- advertising is changing.
This change is led by technology- both hardware and software- and both brand owners and agencies are struggling to keep up. And while there are a few brands and agencies surfing the wave of new media habits, the vast majority of us languish in traditional-media unaware of how fast things are changing.… Read more
Marketing is really simple, Marketers are complicated, and occasionally complicating.
I’ve been involved in Marketing for 4 decades of my life and the more I think about Marketing the simpler it appears to me.
For the uninitiated, marketing attracts a lot of loquacious intelligent and impressive people who complicate the obvious ( my favourite example is Lovemarks, see here for a debunking of this).… Read more
In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more
acumen.sg is able to offer businesses an insight into how to effectively implement commercial and human resource strategies.
With over 60 years of joint experience in major multinational organisations implementing business plans and experience of working on transformational projects with and without the assistance of external consultants, the partners of acumen.sg can tailor solutions to the challenges your business faces rather than apply internal models.… Read more