Triggering the right behaviour

A trigger is a cue, or a call to action. It’s something that says, “Do this now.”  But there can be different sorts of triggers depending on your motivation and ability.

Considering my preferred model of behaviour  developed at Stanford University by B.J. Fogg, the trigger is a criticla part of the model.  As we have seen behaviour is based on both your ability to perform the behaviour and your motivation to perform the behaviour… but to actually behave in that way you need a trigger.… Read more