Learning to surf the digital tsunami

In the digital world, your consumers can’t help but shop around.

Regrettable, but true… loyalty is down, but not out.

The past few years have seen exponential growth in tools that have made researching and purchasing products online vastly easier. We’ve seen an explosion of mobile shopping apps that showcase options, simplify pricing, compare product specifications, and facilitate peer reviews that make switching brands easier.… Read more

People buy from people they like.

The first piece of advice I received when I was hired as a Sales representative was that people buy from people they like.  So my new Boss told me that the reason I was hired was that I was quite likable. And pretty much from then on I have fund this truism to be in fact, true.

What i did find was that some people actually didn’t like me.… Read more