applied know how
Media is abuzz with Amazons recent bid for Wholefoods grocery chain.
Amazon agreed to acquire Whole Foods for $13.7 billion, a 27% premium over the stock price on Thursday at close, and now intends to push down prices and go after Wal-Mart Stores, Target, the German discounters Aldi and Lidl that are expanding in the US, Costco, and grocery store chains, such as Kroger and the private-equity owned chains Safeway and Albertson’s.… Read more
The traditional principles of strategy dictate you should strive to be distinctive from your competitors and separate yourselves from them in the minds of your customers.
Dollar-shave – the online home delivery shaving company- is clearly distinctive to the number one shaving company Gillette which sells through stores. And dollar-shave has used this distinctiveness ( and the resulting lower price) to carve s profitable niche in men’s shaving.… Read more
On my Christmas holiday travels i was able to read the last Economistof 2016, and saw a relevatory column by “Schumpeter” where he eulogizes the foundation theories of modern management thought.
He likens modern management theory to pre-reformation catholic dogma- Â where often unbelieving priests sold “get out of purgatory” indulgences to desperate congregants… Yes sounds like modern management consultancy to me.… Read more
In moving from commercially focused businesses into the wider world, the question i am asked most often is : how can i improve my branding and marketing. This a killer question. Without getting into an in-depth review of the questioners specific challenges, i go back to first principles and ask them to think about asking similar killer questions to ask their marketing teams.… Read more