Insightful writing about … insight

I’m reminded of a time when I was called to Dubliners Pub at Winsland House. Recently opened, its extensive out-door seating was seeing poor beer sales and nothing could shift sales. So I visited, sat and observed. I saw lots of large pints sit unfinished and few staff venturing out of the cool air-con into the happy-hour heat. As a pint-drinker myself I found the second half of my drink became rather warm rather quickly , but there was no way I was going to throw it away neither would I order a replacement until the rapidly warming beer was drunk.… Read more

Learning to surf the digital tsunami

In the digital world, your consumers can’t help but shop around.

Regrettable, but true… loyalty is down, but not out.

The past few years have seen exponential growth in tools that have made researching and purchasing products online vastly easier. We’ve seen an explosion of mobile shopping apps that showcase options, simplify pricing, compare product specifications, and facilitate peer reviews that make switching brands easier.… Read more

What are consumer Insights?

As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.

This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me.  As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from  mere interesting observations or descriptions.… Read more