Today is my session at SMUs Future Ready Forum where I talk about how to integrated the new digital environment into your strategy. I set out the case last week.
for the last three years, I’ve been helping companies think through and communicate strategy and it still amazes me that many companies have no clear idea WHY they should succeed. They have strategies, sure, and capabilities, and know where they are competing, but have no heart to their businesses, no reason WHY.… Read more