applied know how
When we are thinking creatively sometimes we struggle to identify which “great” ideas to progress.
Here is a simple prioritization matrix to assist.
When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them.… Read more
During an assignment to develop a session on critical and creative thinking I’ve found inspiration.
the first is the problem-solution model
which enables us to think about the right questions on the right order.
then there’s the Phoenix checklist from the CIA‘s (I’ve always wanted to link to the CIA) Problem Definition Checklist provoked precisely this kind of approach; rounded, many-faceted, flexible.… Read more
While I’ve written about the new GM avoiding taking on the problems of their team members; there are times when you do have to face these problems and solve them yourself. Or you need to provide your team members with the skills to solve problems
There are many ways to solve management problems that ou can encourage your managers and team members to use.… Read more
Being creative certainly isn’t easy, but i think you should stretch yourself when promoting great brands and the easy way out shouldn’t be the first call.
So what’s all this about?
Its Singapore’s national day in August and brands seek to associate themselves with this great national occasion.
Everyone knows a Tiger is more than a Singapore icon, and so Tigers new ads perplex me. … Read more