Overnight success is history; managing your customers attention

Attention Is the most valued commodity in today’s world. Unless you can get it, you cannot succeed on a world stage.

But, in todays media environment becoming an Overnight success is very probably history.  Sure you could become an overnight sensation, through a tweet or a pic, but being a sensation isn’t the same as being a success. 

In the 80s and 90s TV channel MTV blasted acts to the moon and resonated around the world. Read more