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Tag: customer preferences

Posted on 26 March , 201811 February , 2018

Don’t be fooled by the illusion of accuracy

The most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless take account of them.

-W Edwards Deming

Last week I wrote about customer feedback, and I’ve had a question about one of the comments I made there.  I said how do you assess a rating of 3 out of 5 when you ask a customer about service.… Read more

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