applied know how
Attention is the number one commodity in today’s world. Unless you can get it, you cannot succeed.
Here i believe we need to discuss how we should respect our audience.
We all know that you’ve got no time and your customer audience don’t either. We’re all overwhelmed with too many things that need doing in too little time.
It’s a privilege to get someone’s attention, you’re not entitled to it.… Read more
Attention Is the number one business commodity in today’s world. Unless you can get it, you cannot succeed in a challenging world.
Who says you’re big and important? Says who?.
Forget the awards shows. At the Oscars, the pictures they were honouring all had mediocre attendance at best. We know the media is a tool of the companies who pay them.… Read more
Attention Is the most valued commodity in today’s world. Unless you can get it, you cannot succeed on a world stage.
But, in todays media environment becoming an Overnight success is very probably history. Sure you could become an overnight sensation, through a tweet or a pic, but being a sensation isn’t the same as being a success.
In the 80s and 90s TV channel MTV blasted acts to the moon and resonated around the world. … Read more
Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.
So, we may not need to say it; but we will anyway… Don’t hammer the audience.
If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you. Our attention precious; don’t abuse the privilege of having it occasionally.… Read more
You’ve just met a new business contact, and you’re sitting across from them in a social or a work setting. You know that the most effective means of connection is to understand their behaviour and communication preferences and flex your own preferences to engage with them on their terms.
So I get out my short DISC test and ask them to quickly complete the test, as it only takes 7 minutes, I can then go to the toilet and then plot their responses so I know their DISC preferences and flex my style- RIGHT?… Read more