applied know how
When it comes to decision-making, not all voices are equal, and giving everyone an equal say can lead to unequal consequences.
Let me share a story … I had a colleague who was notorious for being against every major risky decision in our organisation. At board meetings he would ensure his negative opinion was duely recorded, and recalled his negative views should a decision fail for what ever reason… but no one ever raised his nay-saying for all the projects that were successful.… Read more
Winning over customers is never easy.
Increasingly, through social psychology is leaking into the commercial process and the modern customer now requires us to acknowledge that many cognitive biases prevent customers from buying. Understanding these psychological factors is critical to success because even the customer is often unaware of them.
In B2B, knowing these issues is especially important because marketing and sales teams must align around them in their communications.… Read more
President Obama always wears the same thing. Which is part of his secret to getting so much done he significantly reduces the number of decisions he forces himself to make .
“You’ll see I wear only gray or blue suits,” [Obama] said. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”… Read more