applied know how
Strategy professor Michael Porter said:
Porter, author of Competitive Strategy, is widely known in business circles and is thought of as the father of modern business strategy theory. His central thesis is that businesses can create and sustain a competitive advantage in the marketplace by following one of two strategic choices: 1) cost leadership or 2) differentiation.… Read more
Uber’s CEO has resigned, not unexpectedly, but unexpectedly quickly- they also lack a slew of other C-suite operatives, is this a sign that these insiders really did know that Uber had no conceivable path to profitability.
Its business model has been based on a massive internal contradiction: using a ginormous war chest to try to achieve a near-monopoly position in a low-margin, mature business that is fragmented geographically and locally.… Read more
Last week I wrote (extensively) on the role of both emotion and logic in building successful B2B brands. I tried to assist you to avoid the “One-in-Three problem” where you are one of three bidders locked in lowest price negotiation to win a clients business.
I proposed focussing on two critical elements- the commercial insight and the personal insight. The commercial insight focuses on the logical benefit of your brand to the clients business.… Read more