Tag: digital

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Don’t hammer your audience; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.

So, we may not need to say it; but we will anyway… Don’t hammer the audience.

If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you.  Our attention precious; don’t abuse the privilege of having it occasionally.… Read more

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Are we digitally overloaded?

We hear a lot about digital engagement as a means to enhance our customer service. About how everyone is using digital means to engage with everyone.  But Im delighted to know that my gut feel that this trend is overblown, is correct.

The 11th annual Accenture Global Consumer Pulse Survey measured the experiences of 24,489 customers in 33 countries and across 11 industries to assess consumer attitudes toward marketing, sales and customer service practices, primarily focused at digitising customer services.… Read more

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Is traditional media failing?

I’ve been preparing for a session at Singapore Management University’s Future Ready Forum, by researching about the digital impact on business.

One critical element of this is the view that with digital media gaining huge traction, it’s fashionable to talk about those bumbling, fumbling traditional media owners. Slow and stupid, so the thinking goes, they are sure to get run over by nimbler, smarter digital upstarts.… Read more