How to avoid avoidable failure

I’m delighting in thinking about the background as to how intelligent people make stupid mistakes.

Yes, I have another course to develop content for… this time strategic thinking and in particular UN-strategic thinking of Brexit, of Nokia and of Boeing 737Max amongst others. All were avoidable disasters that weren’t avoided: why?

In reviewing the most spectacular failures three key factors result in the kind of expensive, embarrassing, late-stage collapse that is the hallmark of a these cases.… Read more