applied know how
A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others seek to follow you and act willingly —as opposed to complying with your orders because of the “authority” you hold from the organisation. We discussed this last week as we reviewed how we could build personal credibility and encourage others to influence change positively through letting others talk.… Read more
Attention is the number one commodity in today’s business world. Unless you can get it, you business won’t succeed.
So, we may not need to say it; but we will anyway… Don’t hammer the audience.
If you spam your customers every day looking for attention we’ll ignore you, and block you, and tell our befriends to ignore you. Our attention precious; don’t abuse the privilege of having it occasionally.… Read more
Attention is the number one commodity in today’s business world. Unless you can get it; you will not succeed.
And in this hyper competitive world doused in piles and piles of mediocre communication… You can’t spread the word; your users must.
Advertising is crippled; as is using the press for PR.
Using these traditional methods can cause a limited amount of awareness amongst your target market if you have millions to spend but people today are turning off to mediocre ads, never mind watching ad-free HBO and Netflix, or employing ad-blockers on their web browsers. … Read more
As a practitioner, manager, and board director, and as a widely read observer, i can say clearly that Companies which create exceptional customer experiences can set themselves apart from their competitors and produce significantly better business results.
The practice of mapping the journey of our customers, is well established, but typically these elements have been treated distinctly- a piece of point of sale, a price, a sponsorship, and while there is typically oversight from a brand perspective to ensure there is fit with the brand, there is often little co-ordination from a customers perspective to ensure these touch points align to create a co-ordinated and self-reinforcing customer journey,
thats why I’d like to discuss moving from discussing elements of a marketing plan to the overall perception of the plan from a customers perspective.… Read more
One business book that I recommend consistently is Steven Covey’s 7 Habits of Highly Effective People… and despite being around a long time it’s still a great book, for being simple and powerful at the same time.
For the new General Manager, let me channel Covey and suggest 7habits of my own.
As the newly promoted GM what habits should we take on from Covery to be successful?… Read more