Where will GIANT-5 grow next?

They were once the BIG 5 — Apple, Microsoft, Amazon, Alphabet, and Facebook – they are now the GIANT 5 as their market capitalisation rose to a new record of $6.6 trillion.  Investors are asking where future growth will come from.

Since their combined low point on March 16, 2020 their market capitalisation has soared by 51%. That’s an increase of $2.1 trillion in a little over three months.… Read more

Nine benefits of social media focus

I haven’t been posting anything recently on commercial issues as I focus on HR, but a recent post on business insider  based on their original social media research, could be a useful addition to our resources section.

After several decades of engaging with consumers I am a strong advocate of focus, and so this article really resonated. In my current NGO role we (mis-)use twitter, facebook and linkedin– and the team remain confused what style of content links with each contact and with different consumers attentive to each social media channel.… Read more