Casper is in the business of marketing, advertising, and selling mattresses, duvets, sheets, and the like, and this is a low-margin business with no barriers to entry, open to the entire world, requiring huge marketing expenses to achieve any kind of growth.
Yet despite this it attracted a unicorn valuation of $1.1BIL in March 2019
Closing price after its first days of trading Casper’s market valuation of $312 million has collapsed by 72% from that unicorn “valuation” of $1.1 billion.… Read more