If you are looking for an exceptional case study in reviewing a company strategy from its balance sheet and P&L, then look no further than here.
http://ben-evans.com/benedictevans/2014/9/4/why-amazon-has-no-profits-and-why-it-works
Benedict Evans has a great series of charts to enable you to understand why Amazon works.
Amazon hasn’t declared a meaningful profit, ever.
The company goes against all business tenets about returning profit to shareholders.… Read more