In my business career I’ve dealt with five business recessions (1987, 1997, 2000, 2004, 2007-9) and a similar number of booms but what i’ve learnt is business is they were never predictable.
Next year… Up? Down? Growing? Stagnating? … who knows, so how can you generate predictable success?
How then, as a business leader can you set attainable, realistic goals in an up/down, who-knows-what’s-next market–without demoralising your team by setting them up for failure through unreachable targets?… Read more