Tag: information

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You can’t spread the word, your users must; managing your customers attention

Attention is the number one commodity in today’s business world. Unless you can get it; you will not succeed.

And in this hyper competitive world doused in piles and piles of mediocre communication… You can’t spread the word; your users must.

Advertising is crippled; as is using the press for PR.

Using these traditional methods can cause a limited amount of awareness amongst your target market if you have millions to spend but people today are turning off to mediocre ads, never mind watching ad-free HBO and Netflix, or employing ad-blockers on their web browsers. … Read more

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How do I navigate all the data in the universe?

For the past several weeks I’ve been detailing a series of mental models of decision-making, examples of short cuts to enable us to manage better.  Thinking more about these mental models, I thought further to realise that in our business lives, we are challenged by four BIG issues;

  1. We don’t see everything; because there’s just too much data. Some of the information we filter out is actually useful and important.
… Read more