Insightful writing about … insight

I’m reminded of a time when I was called to Dubliners Pub at Winsland House. Recently opened, its extensive out-door seating was seeing poor beer sales and nothing could shift sales. So I visited, sat and observed. I saw lots of large pints sit unfinished and few staff venturing out of the cool air-con into the happy-hour heat. As a pint-drinker myself I found the second half of my drink became rather warm rather quickly , but there was no way I was going to throw it away neither would I order a replacement until the rapidly warming beer was drunk.… Read more

Its not ” what do you want?” that creates insight

A friend and ex-colleague has opened his own business and we chat about trying to gain insight into his customers.  He’s in F&B a very competitive arena, and he’s typically too busy to take time to think.  As a result he often falls back on asking the wrong questions of his customers to try to gain insight.

He’s got a new product, and he was going to ask his customers “how much would you pay for it?”…… Read more